Professional Skills Summary

• Writer, designer, and producer of high quality communications for marketing and higher education.
• Extensive knowledge of Adobe Suite, Blackboard Academic Suite, CSS, HTML, Microsoft Office, SEO, TargetX email marketing, TYPO3 content management system, and WebTrends On-Demand analytics software.
• Proven success in needs assessments, client relations, project management, team leadership, and customer support.
• Ten years experience in Web site design, content development, and content management.
• Twelve years experience writing and producing instructional and marketing literature, newsletters, and videos.
• Excellent written, visual, and presentation skills.
• Highly organized and detail oriented.

Career Summary

Web Site Content Manager, Adjunct Instructor - Centenary College, New Jersey. (Current)

Manage the design, production, and delivery of high-quality Web content for institutional advancement, community relations, and campus communications. Please visit: www.centenarycollege.edu.

• Designed original content for enrollments, academics, athletics, and community relations.
• Maintained the college's Web properties in accordance with best practices using content design and management software, CSS, HTML, PHP, and TYPO3.
• Delivered original undergraduate-level classes on core Web technologies using traditional and online instruction methods.
• Reduced the delivery time of Web-based content 90% by using a Web-based content management system.
• Increased undergraduate online inquiries by 200% through extensive use of e-mail SAS, keyword analysis, search engine optimization and marketing, and Web site analysis.
• Doubled the college's academic summer camp program enrollment and revenue through effective team leadership and marketing management.
• Secured a Web Business Certification concentrating in PPC Marketing, Search Engine Optimization, and Web Site Promotion.
• Currently enrolled in Master of Business Administration program with a concentration in marketing.

Web Site Designer and Adult Learning Developer - Suffolk, England. (2001-2004)

Completed high-quality projects and achieved ongoing educational goals while serving as an adult learning developer and home school instructor.

• Designed and maintained original Web site content using CSS, digital photography, FTP, Flash, HTML, and Web optimization.
• Selected by one of England’s top performing colleges to develop adult education courses.
• Secured a Web Technologies Certification concentrating in CSS and XHTML.

Manager of Media - SurferNetwork, Inc., Mt. Olive, NJ. (2000-2001)

Managed the development of traditional and new media components for an on-line streaming radio broadcast company.

• Developed online creatives including Web pages, IMU ads, promotional materials, and streaming audio player components.
• Negotiated contracts with advertisers, promotions partners, and freelance producers.
• Provided customer services in support of crucial business contracts.

Independent Producer - Lock & Associates, Inc., Dover, NJ. (1993-2000)

Successfully operated a media production company serving corporations, nonprofit organizations, and individuals.

• Supervised all top-level business activities. Responsible for sales, corporate finance, purchasing, and contractor negotiations.
• Conducted content research, wrote scripts, managed project schedules and budgets, and directed production personnel.
• Created interactive multimedia programs, corporate communications pieces, instructional videos, and commercials for broadcast.

Martial Arts Instructor - Picatinny Arsenal, Picatinny, NJ. (1998-2001)

Developed, delivered, and maintained a martial arts program for children and adults from beginner through advanced levels.

• Designed lesson plans and training schedules for child and adult students.
• Developed and maintained a monthly newsletter focusing on martial arts training.

Communications Supervisor, Advanced Environmental Technology - Flanders, NJ. (1987-1993)

Supervised the development of instructional media, company training newsletters, and computer training for a Fortune 1000 company.

• Developed newsletters, manuals, and multimedia presentations for employee and customer training.
• Directed the production of corporate promotional and training videos.

Education Credentials

• Web Business Certification. International Webmasters Association, Pasadena CA (2006). Specialization: PPC Marketing, Search Engine Optimization, and Web Site Promotion.
• Web Technologies Certification. International Webmasters Association, Pasadena CA (2004). Specialization: CSS, Forms, and XHTML.
• Bachelor of Science. S.I. Newhouse School, Syracuse University, New York (1984). Major: Film and Video Production. Minor: Political Science.
• Associate of Arts. Union College, New Jersey (1982). Major: Communications.

Professional Activities

• New Jersey Higher Education Webmasters Association - Member, Steering Committee.
• International Webmasters Association - Member.
• United States Distance Learning Association.
• Isshin-ryu World Karate Association - Certified Third degree Black belt Instructor.
• West Suffolk College Adult Education Developer - Bury-St. Edmunds, Suffolk, England.
• U.S. Air Force Office of Public Affairs, RAF Lakenheath, England.
• International Television Association - North Jersey Chapter.